Maison Francis Kurkdjian 724 EDP

Description

Maison Francis Kurkdjian 724 EDP is the scent of a city morning: sparkling aldehydes and crisp florals wrapped in clean, freshly-laundered musk.

Composed by house founder Francis Kurkdjian for Maison Francis Kurkdjian (Paris) and launched in 2022, 724 is the brand's ode to urban energy. Bright Calabrian bergamot and aldehydes open into a luminous white-floral heart, settling on soft sandalwood and white musk. Reviewers describe it as one of the most accurate interpretations of “clean” in modern perfumery: soapy, radiant, and effortlessly polished.

Scent Character

• Floral: 43%
• Fresh: 29%
• Woody: 14%
• Sweet: 14%

Translation: an airy, soap-clean white floral with a fresh citrus lift and a quiet woody-musk base, modern, bright, and easy to wear.

Fragrance Pyramid

Top: Aldehydes and Calabrian Bergamot

Heart: Lily of the Valley, Egyptian Jasminum Grandiflorum Absolute, Sweet Pea, Freesia, and Mock-Orange

Base: White Musk and Indian Sandalwood

Performance

Longevity: Moderate. Expect roughly 6–8 hours on skin, with the clean musk lingering longest.

Sillage: Moderate, a soft-to-medium scent bubble that stays close and tasteful rather than room-filling.

Projection: Refined and intimate; this is a polished daily-wear, not a loud statement fragrance.

Best Occasions & Season

Seasons: Spring and Summer.

Occasions: Everyday and Leisure. Ideal for work, daytime errands, and warm-weather outings.

Gender: Unisex. Wears beautifully on anyone.

Concentration & Provenance

Concentration: Eau de Parfum.

Perfumer: Francis Kurkdjian.

House: Maison Francis Kurkdjian, Paris.

Year: 2022.

Try Before You Commit

• 1 mL Sample: $5.99
• 5 mL Sample: $25.99
• 10 mL Sample: $45.99

Decanted from authentic bottles: try it on your own skin before investing in a full bottle.

100% Authentic

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FAQ

Is this the authentic Maison Francis Kurkdjian 724?
Yes. Every decant is poured from a genuine MFK bottle verified for authenticity.

How long does 724 last?
Moderate longevity, around 6–8 hours on skin, with the clean musk lasting longest.

Is 724 for men or women?
It's unisex. The clean, soapy-floral profile suits everyone.

Why try a sample first?
A 1 mL or 5 mL decant lets you test 724 on your own skin before committing to a full bottle.