Tom Ford Electric Cherry EDP

Description

Electric Cherry is the loud, fizzing, unapologetically synthetic cherry. The one that reads like a cherry lollipop plugged into the mains rather than a bowl of fresh fruit. Released in 2023 as part of Tom Ford's Private Blend collection, it follows the runaway success of Lost Cherry with a brighter, sharper, more carbonated take on the same idea. Sour cherry hits first, jolted awake by Indian ginger; jasmine sambac absolute keeps it from collapsing into pure candy; and ambrettolide (a musk with a soft, almost pear-skin warmth) carries the whole thing down to the skin. Reviewers reach again and again for the same two words: lollipop and cherry cola.

How It Differs From Lost Cherry

• Lost Cherry is the plush one: black cherry and bitter almond wrapped in tonka, roasted tonka and Peru balsam. Dense, boozy, dessert-like, and warm.
• Electric Cherry is the bright one, sour cherry and ginger with a jasmine lift and a clean musk base. Thinner, fizzier, more transparent, and considerably less sweet.
• Pick Electric Cherry if Lost Cherry felt too heavy, too gourmand, or too warm for daytime. Pick Lost Cherry if you want the cherry to feel like dessert rather than soda.

Scent Character

• Floral: 33%
• Spicy: 33%
• Woody: 25%
• Sweet: 8%

Translation: a floral-spicy fruit rather than a true gourmand. The ginger and pink pepper do as much work as the cherry itself, and the sweetness is far lower than the name suggests. This is a tart, sparkling cherry, not a syrupy one.

Fragrance Pyramid

Top: Cherry, Ginger

Heart: Jasmine Sambac

Base: Pink Pepper, Ambrettolide, Musk

Note: Tom Ford has not disclosed a perfumer for this release. Published ingredient breakdowns also cite pistachio and sandalwood as supporting facets alongside the listed pyramid.

Performance

• Longevity: moderate, typically 4–6 hours on skin. Reviews are genuinely split here: some wearers report it lasting most of a day, others find it fades quickly. Expect the shorter end on dry skin, and considerably longer on fabric.
• Sillage: moderate and close to the skin after the first hour.
• Projection: roughly 1–2 feet during the opening burst, settling to an arm's length.

We would rather set this expectation honestly than oversell it: Electric Cherry is a bright, airy composition, and bright airy compositions rarely behave like heavy ambers.

Best Occasions & Season

• Occasions: Everyday wear and leisure, casual daytime, coffee runs, weekends, low-stakes social settings.
• Season: Works year-round; the fizzy tartness is most flattering in spring and summer, and it reads as a pleasant contrast in colder months.
• Gender: Unisex, though the cherry-candy sweetness skews the way most fruity florals do.
• Skip for: Formal evening events and conservative offices. The opening is deliberately loud and reads young.

Concentration & Provenance

Concentration: Eau de Parfum
Perfumer: Not disclosed by the house
House: Tom Ford, Private Blend collection
Year: 2023, released alongside Cherry Smoke as part of the Lost Cherry line extension

Try Before You Commit

Electric Cherry is polarizing by design. The same fizzy cherry that some wearers call addictive strikes others as a cough-drop. A hand-poured decant costs a fraction of a full bottle and answers the question in a single wearing: 1mL from $11.99, 5mL from $54.99, or 10mL from $89.99.

100% Authentic

Every decant is hand-poured from a sealed retail bottle verified for authenticity. More than 200,000 orders shipped, rated 4.9★ on Trustpilot, free US shipping on orders over $100, and hassle-free returns.

FAQ

Is Electric Cherry for men or women?
It is officially unisex. The cherry-and-jasmine combination leans in the direction most fruity florals do, but the ginger and pink pepper give it enough bite that plenty of men wear it comfortably.

How long does it last?
Typically 4–6 hours on skin, with real variation between wearers. Some report far longer, some far shorter. It performs noticeably better sprayed on clothing.

How is it different from Lost Cherry?
Lost Cherry is dense, boozy and dessert-like. Electric Cherry is tart, fizzy and transparent, the same fruit, played through a much brighter filter and with far less sweetness.

Does it actually smell like real cherries?
No, and that is intentional. This is the artificial cherry of soda and candy, not the fresh fruit, which is precisely what its fans want from it.