{"product_id":"initio-parfums-wild-rush-edp","title":"Initio Parfums Wild Rush EDP","description":"\u003ch3\u003eDescription\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWild Rush is Initio's fougère rewired as a jolt of optimism: crisp bergamot and lavender lit from underneath by caramel, red berries and vanilla.\u003c\/strong\u003e It arrives in 2026 as part of Initio Parfums Privés' Supercharged line, which the house built around a neuro-olfactive protocol, an attempt to compose for a measured emotional response rather than a season or a mood board. What lands on skin is less clinical than that sounds: a bright aromatic opening that slides quickly into something warm, sweet and polished, grounded on sandalwood and patchouli. Reviewers keep returning to the same word for it: silkiness, the way Initio blends its edges so nothing snags.\u003c\/p\u003e\u003ch3\u003eScent Character\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eAromatic\u003c\/strong\u003e: bergamot and lavender give the opening its clean fougère spine\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSweet\u003c\/strong\u003e: caramel and vanilla carry the heart, fruited by red berries\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWoody\u003c\/strong\u003e: sandalwood and patchouli anchor the drydown and keep it from turning candied\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cem\u003eTranslation:\u003c\/em\u003e a sweet aromatic fougère, barbershop lavender in the first minutes, dessert warmth by the second hour, smooth wood underneath the whole way.\u003c\/p\u003e\u003ch3\u003eFragrance Pyramid\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTop:\u003c\/strong\u003e Bergamot, Lavender, Red Berries\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart:\u003c\/strong\u003e Caramel, Vanilla\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase:\u003c\/strong\u003e Sandalwood, Patchouli\u003c\/p\u003e\u003ch3\u003ePerformance\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eLongevity\u003c\/strong\u003e: good, roughly 7–9 hours on most skin, with several reviewers reporting a full ten. A minority find the sweetness thins out faster than that; skin chemistry decides.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSillage\u003c\/strong\u003e: moderate to strong for the first couple of hours, then settles into a comfortable personal bubble.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eProjection\u003c\/strong\u003e: around two to three feet early on, arm's length thereafter.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBest Occasions \u0026amp; Season\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eSeason:\u003c\/strong\u003e spring, summer and fall. The aromatic top keeps it wearable in warmth, the caramel base keeps it wearable when it cools\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eOccasions:\u003c\/strong\u003e evenings and nights out, and easy enough for everyday wear\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWears:\u003c\/strong\u003e unisex, leaning slightly masculine through the lavender\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eConcentration \u0026amp; Provenance\u003c\/h3\u003e\u003cp\u003eEau de Parfum\u003cbr\u003eInitio Parfums Privés, Paris: Supercharged collection\u003cbr\u003eReleased 2026\u003cbr\u003ePerfumer not disclosed by the house\u003c\/p\u003e\u003ch3\u003e100% Authentic\u003c\/h3\u003e\u003cp\u003eEvery bottle we sell is verified for authenticity in house. More than 200,000 orders shipped, a 4.9★ Trustpilot rating, free US shipping on orders over $100, and hassle-free returns.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs Wild Rush for men or women?\u003c\/strong\u003e It is composed as unisex. The lavender-bergamot opening reads slightly masculine and the caramel-vanilla heart reads sweet, so it suits anyone comfortable in that overlap.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e Expect around 7–9 hours, with some wearers getting a full day. Reviews are genuinely split on the sweetness. Some find it holds, others find it fades within a few hours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a gourmand?\u003c\/strong\u003e Not quite. Caramel and vanilla are unmistakable, but they sit inside an aromatic fougère structure rather than running the show, and the sandalwood-patchouli base pulls it back from dessert.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho composed it?\u003c\/strong\u003e Initio has not published a perfumer credit for Wild Rush. We would rather say so than guess.\u003c\/p\u003e","brand":"Initio Parfums","offers":[{"title":"3 oz \/ 90 ml Retail Bottle","offer_id":50902342729983,"sku":"48972100436190","price":279.99,"currency_code":"USD","in_stock":true},{"title":"1mL Sample","offer_id":50902342762751,"sku":"1-1788","price":6.99,"currency_code":"USD","in_stock":true},{"title":"5mL Sample","offer_id":50902342795519,"sku":"5T-1788","price":26.99,"currency_code":"USD","in_stock":true},{"title":"10mL Sample","offer_id":50902342828287,"sku":"10-1788","price":48.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/6854\/5535\/files\/AnthonyCologneSamples-2026-09-02T113717.214.png?v=1793693429","url":"https:\/\/scentverseoo.store\/products\/initio-parfums-wild-rush-edp","provider":"ScentVerse","version":"1.0","type":"link"}